Friendly and Knowledgable.
I've been in there a few times to look for things for my pups. They have cute accessories (collars, bags, apparel) and they are fair prices. I found a great leash and collar for way less than Petco. It seemed they were out of a lot of smaller sizes that I was interested in, but I talked to who I am assuming is the owner for quite awhile, and she was very nice and knowledgable. Also, they don't have an overwhelming selection of puppies, like I've seen at some of these "puppy pushers" where it seems like they just want you to spend money on a puppy that may not suit you. (I got mine from an actual breeder so I could see where and who they were coming from)